Yasso exploded onto the dessert scene a few years ago with their good-for-you frozen Greek yogurt bars. When it came time to expand into pints, we were tasked with creating designs and flavor names that would stand out on the shelf. The result: Delicious punny flavors and indulgent, delicious, drippy packaging design that will be popping off shelves in early 2018. Pair that all with quippy copy that conveyed Yasso's rebellious attitude - and we promise it looks as good as it tastes.
Agency
Fortnight Collective
Art Direction & Design
Emilie Druss
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PINT COPY:
CARAMEL PRETZELMANIA
ARE YOU READY FOR THE MAIN EVENT?!
Caramel vs Sea Salt vs Pretzels vs Chocolate. Itâs an absolute frozen dessert smackdown, that wonât weigh you down. Itâs chocolate covered pretzels, twisted in a swirl of caramel, suspended in sea salt caramel frozen greek yogurt.
So get ready to tag in your taste-buds and power grab a spoon because this protein-packed dessert is ready to pile drive right into your mouth.
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MINT CHOCOLATE CHAMPIONCHIP
ITâS A MINT CHOCOLATE CHAMPIONCHIP
Creamy mint frozen greek yogurt packed with crunchy chocolate-flavored chips and 6g of protein per serving. Holy freaking chip, this dessert proves that winning is sweet.
As athletes ourselves we know victory tastes good. Thatâs why we made a dessert thatâs guaranteed to land on the top step of the deliciousness podium and wonât weigh you down. But donât take our word for it, get after it and spoon in some first place flavor.
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PARTY ANIMAL
BIRTHDAY CAKE FLAVOR. BIRTHDAY SUIT CALORIES.
Surprise! It's decadent birthday cake pieces and confetti sprinkles in every creamy bite of frozen greek yogurt. And with 6g of protein per serving and fewer calories, fat and sugar - every day can feel like a party. so please accept this gift. Rip open this pint of party animal like the present to you that it is and share with your 1,000,000 taste buddies.
We believe every day demands some flavor. So high five the spoon with your face and don't stop til you hit the bottom - it's time to celebrate
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LOCO COCO CARAMEL
MAYBE WEâRE TOTALLY TOASTEDâŚ
But weâre loco for coconuts, especially when theyâre swirled in ooey gooey caramel, nestled beside chocolate chips and suspended in frozen Greek yogurt. Itâs gravity defying. Top that all off with the 5 grams of protein per serving and boom, weâve got lift off!
So blast off into this pint. Take your spoon for a ride on the flavor spaceship. Watch as it orbits your face and lands perfectly in your mouth. Youâre a coconut and Houston, this is no problem. Enjoy!
COFFEE BROWNIE BREAK
IS IT SNACK TIME YET?
Uh, yes. Especially when youâre holding a whole pint of frozen deliciousness with 6 grams of protein and zero grams of guilt. So kick back, grab a spoon and crack open this cold pint of joe. Itâs just the pick-me-up of cookie and brownie crumbles swirled into bold and creamy coffee greek yogurt you need.
And when you hit the bottom, pat yourself on the back with the hand that wiped all the coffee brownie greek yogurt goodness off your face..
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BEST OF BOTH SWIRLDS
ONE GIANT LEAP FOR PINT KIND
You should never have to choose between great and great. So we took the two most classic parlor flavors and spun them into a swirled world of delight. Chocolate and vanilla are reunited once more, and our savvy and creamy frozen greek yogurt concoction means you can explore this entire pint and beyond without any of the guilt. Far out, right?
As athletes and ice cream lovers, we're constantly looking for the best of both worlds and not settling for anything less. So buckle up for loads of frozen greek yogurt flavor and 6g of protein per serving, the dessert universe had found true balance once more.
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ROLLING IN THE DOUGH
GOT A WHOLE LOTTA DOUGH?
Because weâre about to make your taste buds feel like they struck it big time. Weâre serving up big olâ chunks of chocolate chip cookie dough suspended in rich, creamy frozen Greek yogurt. With 6 grams of protein per serving and a healthy balance of calories and fat, youâll be rollinâ in the dough, all pint long.
Weâre making it rain with the biggest flavor in the category. But donât take our word for it, open your mouth instead. And proceed into the pint for a dough lot of awesome. Enjoy!
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CHOCOLATE PB & YAY
WELL LOOK WHAT THE YUM DRAGGED IN:
Greek yogurt thatâs low in calories, high in protein and chock full of the universeâs best combo - chocolate + peanut butter cups.
See, we believe dessert is necessary. And itâs a whole lot more fun when you can enjoy a lot more yum. Which is why when we set out to make pints we didnât sacrifice deliciousness for a few less calories, but we did figure out how to make it okay to eat the whole thing. So throw cautio