CLIENT: Blofish Sushi || Brand Development, Voice, Logo, PR, Swag

**BLOFISH**

**Designing a brand around a *love for sushi*, but not so much each other.**

FOR SUSHI LOVERS ONLY

Sprung from a deep infatuation for sushi, but not so much each other BLOFISH was born. The brainchild of the failed marriage of operations guru Avi Scheinbaum and chef Curtis Gardner, BloFish is a Sushi To-Go concept that proves a love of sushi can bring anyone together. With a deep respect and admiration for traditional omakase-style sushi, BloFish serves up the highest quality fish in quick, easy, no-fuss, unadulterated to-go boxes you can enjoy anytime. It’s sushi for sushi lovers and nothing more.

Creative Director/Copywriter: Becca Schepps
Creative Director/Head of Design: Matt Kubis
Designer: Karin Schwarz

Sushi’s gone wild. Fried. Frisked. Americanized to the max. Smothered in cream cheese. Baconized. Riceless. Fishless. Vegan. What’s going on? Well there’s nothing fishy about what’s going on at BLOFISH, except fish. And BLOFISH isn’t whoring itself out to be loved by everyone. BloFish is real sushi for sushi admirers and sushi lovers.
BLOFISH is for SUSHI LOVERS ONLY.

An old Japanese proverb says “Eat before falling in love.”

And we say yes, eat. And let the fish do the talking….

Give your heart over to the painstakingly perfect cuts, artfully crafted into sushi, sashimi, nigiri and rolls. Sweep your senses with fresh soy sauce. Make love potions of ponzu. Delight in real wasabi, and homemade pickled ginger.

FOR SUSHI LOVERS ONLY

An old Japanese proverb says “Eat before falling in love.”

And we say yes, eat. And let the fish do the talking….

Give your heart over to the painstakingly perfect cuts, artfully crafted into sushi, sashimi, nigiri and rolls. Sweep your senses with fresh soy sauce. Make love potions of ponzu. Delight in real wasabi, and homemade pickled ginger.

Exalt only the highest of quality fish. BLOFISH is curated sushi to-go.

BLOFISH is crushworthy.

It’s the omakase experience of your dreams without the airfare to tokyo, bribes to hotel concierges,

or even having to sit down at all, unless you want to.

Because BloFish is always ready when you want it.

Exactly how you’ve always wanted it.

Traceable. Trustworthy. Accessible. Flavorful. Lust worthy.

It’s unconventionally absolutely conventional.

It’s love at first bite. It’s love at every bite.

So when you want sushi, fall head over hand over chopsticks in your mouth.

And become infatuated with something worthy of worshipping.

BLOFISH. Sushi Lovers Only.