**KALSØ**

Resurrecting the iconic 1950’s wellness shoe and relaunching it with a modernized story for the age of sustainability.

Wellness starts from the ground up.

Rooted in the belief that wellness starts from the ground up, Danish yoga instructor Anne Kalso’s signature negative heel was originally designed with the yoga-mountain pose in mind. The beloved quirky shoe had developed a cult-like following but had lost momentum in the increasingly competitive footwear category over time. We embarked on a mission to resurrect the original symbol of style and comfort and reinvent a modern day take on a retro classic.

Creative Director/Copywriter: Becca Schepps
Art Director/Designer Director: Jennifer Miranda

Kalso – Upwards

From strong roots we forged new ground for Kaslo focusing on the brand’s iconic negative heal, impeccable craftsmanship, the total body alignment the shoes provided, and a long-term commitment to the health of the planet, the mind, and the body.