IAMBEC.CA

Client: Democracy

INSPIRE A RAGING GUSH OF PRO-REPRODUCTIVE RIGHTS VOTERS TO THE POLLS.

In the summer or 2022 Roe v. Wade was overturned, stripping away reproductive rights from millions of people. Something had to be done. So we made Votex.
Leading up to the 2022 midterm elections, we launched a campaign for our voting-specific tampon brand to bring a raging gush of pro-reproductive-rights votes to the polls.

Creative Director: Becca Schepps, Mona Hassan
Associate Creative Director (Art): Steph (Langan) Strange
Associate Creative Director (Copy): Martha (Murphy) Crompton
Art Director: Anna Delaney

It started by taking a product people who get their period know very well, tampons, and created Votex: “The first tampon that protects your reproductive rights and helps you vote. Period” We created real Votex branded boxes, filled them with voting information, how to vote, where to vote, information about candidates, the issues and the dangers of not voting. 

VOTEX TAMPONS

We even transformed that weird little informational packet inside every tampon box to provide more information and show prospective voters how they could  stop conservative flow by “using their fingers and gently sliding preferred lawmakers into place by voting.”

COMMERCIAL

FLOWTOTHEPOLLS.COM

On the website we had links to more information to help people register to vote, find a place to votes and educate themselves on who to vote for.

SO MUCH MORE ↓

We took to the streets, canvassing and handing out Votex around Boulder and the University of Colorado campus since women in their 20s account for more than half of the abortions in the United States, and in more than 20 states, reproductive rights are at risk.

The results:

The results? A raging gush of activism. We made major news, were promoted by the  biggest pro-choice voices. The senate was turned as millions of vengeful menstruators flowed to the polls. From coast-to-coast abortion-restricting laws were flushed down the drain.